How does the Collective work?

By pooling media Dollars together, Untapped Growth Co is able to secure exclusive, non-public benefits that are traditionally reserved for the Fortune 500 companies

What are the benefits of the Collective?

Receive the same benefits as the Fortune 500 companies in three categories:

Financial Savings: Gain access to discounts on non-search media investment, testing budgets and product implementation payouts.
Access and Expertise: Secure account management & technical implementation support.
Insights: Unlock proprietary research & competitive benchmarking.

Who are your Media Partners?

The Untapped Growth Collective has partnered with the top 20 largest digital and video platforms to unlock benefits for the mid market digital ecosystem. The depth and breadth of each partnership is evolving so please get in touch to learn more.

How big are the average savings?

All non-search media investment is eligible for a discounted deal structure, but actuals will depend on the media mix. On average, clients can save between 2.5% and 8% across their media investment and receive an additional 1%-4% in monetary and non-monetary benefits.

Is a change of billing owner required?

No. There are no changes in billing, account ownership, points of contact or anything else. Untapped Growth Co simply negotiates benefits on your behalf which are fully passed through to you.

Do you take a portion of the savings?

No. Untapped Growth Co passes through 100% of all savings and benefits to the agencies and their clients, while providing complete transparency in terms of available benefits. In return Untapped Growth Co charges a fee for the services performed.