By aggregating the media investment of Independent Agencies and Mid Market Customers and going to market on their behalf, Untapped is able to secure exclusive, non-public benefits that are traditionally reserved for a handful of large Agencies. We then pass that value back to our clients with 100% transparency.

Untapped was created to help Independent Agencies gain access to the same benefits as the largest Global Holding Companies, unlocking their growth potential. The benefits offered fall into three growth categories:

Financial Savings: Access media discounts on non-search media investment., testing budgets, product adoption payouts, and cash back on new logo investment on top platforms.
Access and Expertise: Secure account management support, engineering resources, and technical implementation support.
Insights: Tap into proprietary research, competitive benchmarking, and vertical insights.

Untapped is partnering with the Top 20 Premium Digital and Video Platforms to create value for our customers and unlock growth. No matter your media objectives, we will facilitate the evolution of your partner mix and extract value at every step. Get in touch to learn more about each platform and the unique benefits available to you today.

Untapped’s goal is to help extract the most significant hard and soft value as possible from the ecosystem. All non-search media investment run through Untapped is eligible for a discounted rate structure, but actual savings will depend on your chosen media mix. On average, agencies can expect to save between 2.5% and 8% on their investment and receive an additional 1% - 4% in hard and soft benefits. Get in touch to learn more about what we can save you.

No. There are no changes to your billing processes, account structure, points of contact at platforms, or anything else. Untapped simply negotiates benefits on your behalf and passes the value back to you with 100% transparency.

No. Untapped passes through 100% of all savings and benefits to our Agency customers and their clients. In exchange, Untapped charges Agencies and Clients a low monthly fee to access the benefits of the collective.